News

Jun 25, 2023

Daiwa Australia celebrates 50 years

2023 marks a milestone for the Globeride and Daiwa family with Daiwa Australia celebrating its 50th year in the Australian fishing tackle industry. Daiwa has a rich global history with its genesis

2023 marks a milestone for the Globeride and Daiwa family with Daiwa Australia celebrating its 50th year in the Australian fishing tackle industry. Daiwa has a rich global history with its genesis deeply rooted in Japanese culture.

Daiwa Australia’s managing director, Greg Seeto, explains: “Breaking new ground in product design, striving for innovation, and driving the industry forward is as important to us now as it was when Daiwa Australia started in 1973. It’s at the core of who we are as a company, a brand and what inspires us for the future.”

The 50-year journey has seen a remarkable evolution in fishing with angling styles, tackle and techniques all experiencing the face of change.

“The changes have been enormous. When Daiwa Australia began very few people were fishing with lures, bait fishing dominated, stocked impoundment fisheries were largely non-existent, and fishing as a sport was still in its infancy. Fast forward 50 years and the recreational fishing landscape is a very different place,” said Seeto.

Evolution in tackle design has been a driving force in driving this change with Daiwa designers and engineers leading the design charge. The charge began with the original open-face reel in 1965 and has been followed over the decades by other ground-breaking designs and technologies, such as Daiwa’s graphite body and rotor (1979), Real Four (2004), Zaion (2007), MagSeal (2010), AGS Guides (2014) and Monocoque Body (2018).

Each technology heralded a new dawn in design, with reels such as Certate, Saltiga Z, Exist, and Steez becoming iconic examples of performance leading design.

One release perhaps best celebrates Daiwa Australia’s 50 years and best epitomises Daiwa’s focus for the future.

“Our D-VEC logo was released in 2009 and represents three key objectives. Challenge, Originality, and Innovation. Three elements with one key focus, to share the love and happiness of fishing around the world. The D-VEC logo represents our spirit for a bright future,” said Seeto.

Daiwa Australia’s retail partners have been instrumental in the brand’s and company’s development and success during its 50-year journey.

“Reaching 50 years in the Australia tackle industry is testament to the unwavering commitment of the Daiwa family, past and present, as well as the invaluable support of our retail partners. They’ve embraced our products and elevated the Daiwa brand, all the while, demonstrating resilience as they navigate the shifting tides of a competitive retail landscape. We are incredibly grateful and humbled by their support and belief in who we are, our products, and our focus on the future of fishing in Australia,” said Seeto.